Interesting question huh? I’m not talking about hitting target sales, hitting your target budget, or hitting your target margin. I’m talking about hitting your target market. If you can find your target market and hit them dead on then the sales and margin will be sure to follow.
Every business owner knows who their target market is but where most fall short is knowing how to reach them. If you can unlock this mystery your business is sure to flourish. Unfortunately, thousands of marketers have been led to believe that by advertising their products and services to hundreds of search engines and FFA links, that millions of people will see what they’re offering and thousands will buy it. Sounds reasonable right? No! Think about it for a minute; would you try and sell an ice maker to an Eskimo? Heck No because they don’t need it. By posting to thousands of FFA sites you are precisely doing this. You need to think more like your potential customer and narrow your focus.
What’s the easiest way to find out how to reach your target market in the most efficient manner? Take a walk in their shoes! Think like your potential customers and how you can reach them online. Think beyond search engines and search engine optimization because cracking this puzzle could take you years to figure out.
Discussion boards and Ezine advertising really do work. Most subscribers to these types of services have very targeted interests depending on what the subject is. With the internet growing like it is there are hundreds of ezines and discussion boards out there that pertain to your particular business. All you have to do is find them and harvest them! If you can find a large targeted market for your product in an E-zine it is definitely worth your time to check out and possibly work out some sort of advertising deal with the Ezine owner. If you have your own list many Ezine owners will exchange a one-time email marketing campaign with you. You blast their list and in exchange, they will blast yours.
So think about who your target market is and figure out where they hang out. You will be doing yourself and your business a great favor by doing so. Become a part of your particular business’ community and make friends. Who knows they could be your next best customer or a super affiliate themselves!
I wish you all success.